ABOUT

Exal was the leader in premium aluminum packaging and their goal was to responsibly provide the highest quality, and most sustainable solutions, to better their customers’ everyday lives. Their values and ingenuity have helped them rise to the top, but their visual identity wasn’t reflecting their premium service. So, we came in and did a major overhaul of everything from the logo to the site to the marketing material. I was specifically responsible for expanding and evolving the brand's new look and feel through their website as well as directing photo shoots and creating 3D assets.