Reebok
Web Design & Renderings for Reebok’s Pure/Move Bra line
ABOUT
Reebok approached us in late 2017 (and again in early 2019) to help them with the release of their revolutionary new sports bra that uses their patented Motion Sense Technology. We were tasked with creating a site that focused on the science behind the bra and how game-changing it could be during high-impact workouts. Believe it or not, I didn’t know anything about sports bras before this project began. Did you know that the first sports bra was actually two jock straps sewn together? Me either!
AGENCY
IBM iX
YEAR
2018 & 2019
TEAM CREDITS
ART DIRECTOR | Brian Adams
COPYWRITER | Mary Kate Frietch
TYPE OF WORK
3D / UX/UI
This marshmallow, paste-like substance is the proprietary non-Newtonian fluid integrated into the product's fabric. Labeled Sheer Thickening Fluid (or S.T.F.) by the Reebok folks, the fabric harnessed the variable viscosity of a non-Newtonian fluid. So during light workouts, the bra felt “barely there” and during high-intensity training, it was more rigid and supportive.
