The Soss

Packaging for a specialty hot sauce from the experimental minds at The Pepper Professor

ABOUT

The Pepper Professor is a specialty hot sauce company based in Nashville, TN, and needed new packaging for their flagship flavor experiment “The Soss”. They wanted to launch with three SKUs immediately and required a brand system that was cohesive and adaptable for future flavors. In such an oversaturated market it’s especially tough to stand out on a shelf, so I had my work cut out for me. The result was an ownable, bright, and explosively tongue-in-cheek brand that utilized a custom logotype and original pepper mascot illustrations.

CLIENT

The Pepper Professor

YEAR

2024

TEAM CREDITS

PHOTOGRAPHY | Dylan Reeves

TYPE OF WORK

Branding / Illustration

“Zayne took my initial ideas and truly created something unique - and in an oversaturated space like specialty hot sauce - that matters ... Ultimately, I am beyond satisfied with the professionalism, sheer talent, and customer feedback that Zayne has brought to my small business’s overall presence.”

Will Hucke, The Pepper Professor CEO

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