ABOUT

Nashville Tour Stop is a weekly live music event in Music City with multiple shows at various venues around town. What started as a two-hour songwriter’s round in South Nashville has since become a concert promotion company working with venues of all shapes and sizes. They required an updated brand system to complement their newfound success and that’s where I came in. The owner, Aaron Schilb, wanted the brand to reflect the life of being a touring musician. With that in mind, I drew inspiration from highway signage, gas stations, vintage license plates, and the like to develop a brand as reliable as the open road.