Flour Child
A project from my college years that I redesigned after 11 years of learning & growing professionally to remind myself how far my skills have come
ABOUT
In the latter half of my Junior year of college, we were assigned a sub-branding project and I chose to create a baking line for the regional grocery store Giant Eagle. I wanted it to be completely geared towards children and ended up with the punny name ‘Flour Child’. While I’m proud of what I accomplished with this project, I admit there’s a reason I didn’t win the Gold or even come close to best of show. Many things could have been tidied up, given one more pass, or pushed a little more. So, after reexamining this old work with new eyes, and more experience, I figured I could take another stab at making this into something amazing.
CLIENT
Personal Work
YEAR
2013 & 2024
AWARD(S)
2013 Silver Student Addy Award
Columbus AAF
TYPE OF WORK
Branding / Illustration
Before checking out the redesign, take a peek at the original stuff from 2013 here.
New Packaging
Other Applications
I wanted to explore what a “Dessert of the Month” subscription would look like and had such a good time spitballing ideas. Each month, subscribers would be sent an easy-to-follow, themed recipe for the whole family, stickers that match the theme, T-shirts, Aprons, and other swag!
