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Bell’s Brewery, a cherished Kalamazoo icon and Michigan favorite, has delighted millions with its rich brews. With nearly four decades of operation under its belt, Bell’s recognized the need for a targeted digital marketing revamp, prioritizing brand immersion and technical optimization. I was tasked with creating homepage hero animations that would bring to life the incredible art of their packaging. Some artwork was up for interpretation, much like the Hopslam video below that sounded like the title of an old NES video game.